Ms Allure is a Melbourne-based, family-owned jewellery and handbag company with a mission to empower women to design the life they love. Founded by our passionate and tenacious CEO, Zahia, our brand is a testament to the power of resilience and determination.

With over three decades of experience in the direct selling business, Zahia's love for beautiful fashion and her desire to uplift women from all walks of life led her to create Ms Allure, alongside her supportive family. As a single mother of two boys and a kidney failure fighter, Zahia has overcome countless obstacles to achieve success, embodying the spirit of perseverance and strength.

We at Ms Allure understand the high price of fashion in Australia and New Zealand, and we're dedicated to offering exquisite jewellery and handbags at affordable prices. Our goal is to make every woman feel confident and beautiful every time she wears Ms Allure.

Infused with passion, desire, and a touch of mystery, Ms Allure is not just a brand—it's a movement. We invite you to join us on this journey and experience the transformative power of confidence and self-expression.

Together, we can design the life we love, just as Zahia has.